The intent of virtually any advertising and marketing activity is to generate sales. The beauty of a direct marketing campaign when compared to other kinds of marketing is that the results are quantifiable. Thus, as a company owner, you will know if your marketing bucks are being invested prudently.
Other types of advertising and marketing, such as billboard advertising, almost all generic local newspaper advertisements, and even radio and TV spots often entertain or try to develop brand exposure and brand commitment.
But the thing is, there is no way to track the effects of these advertising and marketing campaigns.
Direct marketing campaigns can be analyzed because every single advertising and marketing campaign really should have at the very least one call to action where your potential customer needs to carry out some specific, measurable action that will bring them to the next phase of the process.
This call to action may be cutting a discount coupon out of a journal and making use of it when they get your service. It might be giving you their name and e-mail address in return for some gift you offer for opting-in to your newsletter.
Yet another clear call to action is for customers to call a 1300 number. In a recent case study, it was revealed that placing 1300 numbers on advertising campaigns help increase response rates by up to 50 percent. The benefit of having a 1300 number is the fact that you can monitor your response rates employing its telephone tracking functions.
Using the reports that come along with a 1300 number you can certainly track how many phone calls a particular marketing and advertising campaign created as well as which states the phone calls have come from.
Other types of advertising and marketing, such as billboard advertising, almost all generic local newspaper advertisements, and even radio and TV spots often entertain or try to develop brand exposure and brand commitment.
But the thing is, there is no way to track the effects of these advertising and marketing campaigns.
Direct marketing campaigns can be analyzed because every single advertising and marketing campaign really should have at the very least one call to action where your potential customer needs to carry out some specific, measurable action that will bring them to the next phase of the process.
This call to action may be cutting a discount coupon out of a journal and making use of it when they get your service. It might be giving you their name and e-mail address in return for some gift you offer for opting-in to your newsletter.
Yet another clear call to action is for customers to call a 1300 number. In a recent case study, it was revealed that placing 1300 numbers on advertising campaigns help increase response rates by up to 50 percent. The benefit of having a 1300 number is the fact that you can monitor your response rates employing its telephone tracking functions.
Using the reports that come along with a 1300 number you can certainly track how many phone calls a particular marketing and advertising campaign created as well as which states the phone calls have come from.
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