Monitor your phone calls using telephone call tracking tools

Have you heard that it is possible to track your incoming telephone calls? By using the relevant call tracking applications you can now find out details about your incoming telephone calls that were never previously available.

With phone call tracking tools you can easily track the results of your internet and offline advertising activities.

The first application you can utilize to keep track of your calls is called phone call reporting. Call reporting is basically a set of reports that lets you know exactly where your calls are from, the time-span of every telephone call, exactly how many calls were collected and even how many calls were missed.

Marketing supervisors will delegate different toll free telephone numbers to each of their advertising and marketing ads. For example the advertisement in the trade magazines will have a distinctive phone number and the advertisement on television will also have its own phone number.

The advertising and marketing director then utilizes the telephone call reports to decide which advertising channel performed the best.

Recently, a few brand new applications have been created to track telephone calls generated from web based advertising and marketing. Utilizing these tools you can keep track of your calls to verify which search engine the call came from, which keyword and key phrase they used and whether it was from paid advertising or natural search.

These brand new tools are called dynamic numbers, PPC call tracking and Adwords call tracking. Dynamic numbering essentially gives you numerous phone numbers to put on your website to track the source of your prospects. The other two applications integrate with Google analytics, showing you which keyword phrases your customers used to reach your site before they dialed your toll free telephone number.

As you can see, you will find numerous tools you can use to track both your online and offline marketing activities. Utilizing these resources you will uncover details about your clients that will help you fine tune your marketing ads.