Tuesday 13 September 2011

Viewing your web and call statistics side by side

Due to the fact that there are so many channels to promote a product nowadays, tracking and monitoring the effects of marketing becomes complicated and tricky.

Do you think it would be incredibly helpful if you could see your phone data along with your net data?

This is why tracking your inbound phone calls by combining your toll free phone number data with your internet traffic tracking program can assist.

Combining phone tracking with your existing website analytics account gives you a combined picture of the reaction to your marketing and advertising activties. It enables you to track the phone calls that your advertising campaign generates, along with your hits; merging the web hits with off-line telephone calls, in the one place.

One can choose to implement Google Analytics integration solely. One can certainly use the one toll free phone number any time you market your brand name or corporation.

You can see how many calls were generated but you are not going to be able to see where the calls came from. It is great for small firms that conduct very little marketing campaigns and need to keep track of their advertising and marketing statistics all on the same dashboard.

Another alternative is to employ both Google Analytics integration and a brand new tool called dynamic numbering. It allows you to use distinctive call monitoring numbers on every single medium that markets your brand name or business.

You can easily see the precise medium that triggered each and every telephone call. It is ideally suited for firms that use an array of advertising mediums and need to find out where their money is best spent in order to optimize marketing and advertising return on investment.

With Google Analytics integration installed, your phone call tracking information is going to be displayed in one user profile whilst your webpage data account stays unaffected, enabling you to look at the total amount of visits and telephone calls your web-site generated.

Including dynamic telephone numbers creates further value by allowing you to view the exact advertising medium that generated visits to your website.

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