Sunday 25 September 2011

Viewing your web and call statistics side by side

Due to the fact that there are so many mediums to advertise a brand name in these modern times, tracking and monitoring the impact of advertising and marketing becomes puzzling and overwhelming.

Don't you think it be nice to acquire a report of your telephone call details together with your website figures?

This is where monitoring your incoming calls by merging your toll free telephone number details with your web page traffic monitoring application can assist.

Merging call tracking with your current web analytics profile gives you a consolidated picture of the response to your marketing and advertising campaigns.

It enables you to monitor the phone calls that your marketing campaign generates, along with your hits; combining the online clicks with offline telephone calls, on the same report.

One can decide to implement Google Analytics integration exclusively. One can use the one toll free phone number every time you advertise your brand name or firm.

You can view how many phone calls were generated but you are not going to be able to view where the phone calls originated from.

It is most suitable for small corporations that conduct limited advertising and marketing campaigns and need to keep an eye on their advertising data all on the same dashboard.

The other alternative is to implement both Google Analytics integration and a new application called dynamic numbering.

It allows you to use unique telephone tracking numbers on every single channel that advertises your brand or corporation.

You can see the precise source that initiated every single telephone call. It is perfect for companies that utilize a range of marketing channels and need to ascertain where their marketing money is best invested in order to enhance marketing and advertising return on investment.

With call reporting, your phone tracking data is going to be displayed in one user profile while your web page statistics profile remains unaffected, allowing you to view the total amount of hits and inbound calls your internet site generated.

Adding dynamic phone numbers delivers extra value by allowing you to view the precise channel that created visits to your website.

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